As Devayani's career progressed, she began to experiment with her fashion choices. She started incorporating contemporary elements into her wardrobe, often opting for bold and vibrant outfits that showcased her personality. Her appearances in films like Chennai Express (2013) and Jilla (2014) featured her in stylish and trendy outfits, solidifying her position as a fashion icon. Her willingness to take risks and push boundaries has been a hallmark of her fashion journey.