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Not everyone agreed. A marketing firm tried to buy their product and bundle it with “analytics-as-a-service” that promised advertisers new insights about foot traffic and dwell times. Kai watched with a sinking stomach as the firm’s rep smiled and outlined how “anonymous” data could be monetized into patterns that would be useful for retail targeting. Mara declined without fanfare. Their refusal sparked a debate on a neighborhood message board: some praised them for protecting privacy; others wanted the discounts and convenience that corporate integration promised.