Om, in particular, has become a popular platform among anak SMP, offering a wide range of content, including lifestyle, entertainment, and educational programs. Om's lifestyle and entertainment content often feature celebrities, influencers, and popular culture, which can shape anak SMP's perceptions of beauty, fashion, and lifestyle. Moreover, Om's algorithm-driven feed can create a "filter bubble" effect, where anak SMP are exposed to content that reinforces their existing interests and biases (Pariser, 2011).