I think combining both elements might work best. Start with a scene in a store, describe the product, and the artisan's process. That way, the piece is both narrative and product-focused, highlighting high quality. Let me outline it. Maybe a traveler in a remote town finds a workshop, meets an artisan, learns about the craftsmanship, and becomes inspired. Include details about the materials used, the process, and the final product's value. Use vivid imagery and descriptive language.