Desifakes Better — Kollywood

The proliferation of deepfake technology has raised serious concerns in the entertainment industry, particularly in Kollywood, where the creation and dissemination of desifakes have become increasingly prevalent. Desifakes refer to deepfakes created using AI-powered tools that manipulate facial expressions, lip movements, and voice to create fake videos, often featuring celebrities or public figures. The malicious use of desifakes can have severe consequences, including damage to reputation, financial losses, and erosion of trust in digital media.