Eli's apartment became a command center. He spread screenshots across the couch, replayed cinematic loops, annotated timings like a detective. Friends came and went—Dave with his coffee-stained hoodie, Ren with her skeptical grin—drawn by the mystery and the chance at something more interesting than their weekly grinders. Fans on message boards called it an ARG: alternate reality, alternate rules. Someone coined the term "pinballpunk." They tried to crack it together, each team member finding parts of Maya's life woven into the game—postcards, audio notes, coded addresses embedded in flipper whacks.